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  Olga Otero-Brown, SHRM-CP, PHR
  Director, Membership


Membership growth is a continual process.  In order to grow and maintain your chapter membership, continuously focus on the four components of membership

  •  Recruit:  Always be recruiting.  Chapter Leaders should be representing their chapter wherever they go.  Encourage your members to do the same.  Did you know that it takes an average of 7-9 contacts before a decision to join is made? (Don't be discouraged or give up!)
  • Engage:  Remember what it was like to be the new member showing up at a chapter meeting?  Find ways to make your members and guests feel welcomed and wanted.
  • Volunteer:  Volunteering is not only an important way to keep your members engaged, it helps build your success plan.  Offer members the opportunity to volunteer in little ways.  Make sure they feel appreciated and have some fun.
  • Retain:  Membership Leaders.....get your membership list from Tiffany Brown, Member Engagement Associate East Division: every month. It is imperative that you check SHRM's membership list against your chapter's membership list and notify Tiffany of any discrepancies.  SHRM's list will also show SHRM membership expiration dates.  Be sure to contact members before their expiration date to remind them to renew.  Or, if you see members who did not renew their SHRM membership, find out why.  This is especially important if you are designated as a 100% chapter.


Join us for HR Florida & SHRM WEBINARS

HR Florida State Council “Brown Bag” Webinars one per quarter

First Quarter Membership Webinar

Friday, March 9th 12:00 PM – 1:00 PM EST “Know your Numbers” Guest Speaker Tiffany A. Brown, Member Engagement Associate SHRM

Please join my meeting from your computer, tablet or smartphone. 

You can also dial in using your phone. 
United States: +1 (786) 535-3211 

Access Code: 414-352-701 

First GoToMeeting? Let's do a quick system check:




Second Quarter Membership Webinar 

Friday, Jun 8, 2018 12:00 PM - 1:00 PM EDT 

Please join my meeting from your computer, tablet or smartphone. 

You can also dial in using your phone. 
United States: +1 (571) 317-3122 

Access Code: 307-200-669 

First GoToMeeting? Let's do a quick system check:


-Friday, September 7th noon ET- To be Scheduled

-Friday, November 9th noon ET- To be Scheduled


SHRM Membership Webinar ScheduleUse link below to register or access via Volunteer Leader Resource Center

-Thursday, February 22nd 4:00 pm ET

-Thursday, May 10th 4:00 pm ET

Thursday, August 16th 4:00 pm ET

-Thursday, October 25th  4:00 pm ET

All webinars may be viewed on demand after the presentation time/date at the same link

 - Link to register SHRM Webinars: To access the registration link or recording link for any webinar click link below. Each webinar can be accessed any time after the scheduled session. There is no call in number for webinars and technical assistance will be provided during the session via the Q&A function on the console

Here are some tips for participating in this web event.


Please add event to your calendar to remember the time and date. SHRM will send out a reminder the day of the webcast, but such messages can be intercepted by spam software.


If you have not previously attended an On24 web event please test your computer IN ADVANCE to avoid delays at the time of the event. You can test your computer here: You may also want to check with your network administrator to see if there are any restrictions on streaming media in general, and streaming media using Flash in particular. Ask whether the network will allow you to view a program of 60 minutes or longer.

Audio for this program will be streamed via your computer. There is no telephone dial-in number. You must listen to it through your computer.


. In recruiting there are no good or bad experiences …just learning experiences


There is no elevator to success you have to take the stairs

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August 2018 Council Meeting & Dinner


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